There’s nothing quite like duck diving under a heavy set wave and feeling your calf start to seize while underwater.

If you’ve ever paddled out on a bigger day, you know the drill. You’re tired. Maybe you didn’t sleep much. Maybe you were up late the night before and still convinced yourself that 7 a.m. glass was worth it. You take a deep breath, push your board under a heavy Socal closeout, and as the whitewater swallows you your calf muscle locks up.

Holding your breath and cramping in cold water while the next wave stacks up outside is not a great place to negotiate with your body.

Water wasn’t the issue. I was drinking plenty of it.

The issue was replacement.

After enough unpleasant pleadings by my body to hydrate, I started digging into electrolytes more seriously. Sodium, magnesium, potassium — not just casual “hydration,” but actual replacement for what you lose when you sweat, travel, train hard, or stack stress.

The cramps started easing up once I found higher-dose electrolyte formulas. That part was clear.

But the idea for BAASED didn’t really click until something else happened.

My partner had just finished an internship at a renowned integrative medicine practice in Beverly Hills. She’s a board-certified physician who completed residency at Cedars-Sinai, and while working at the practice she kept seeing one thing come up consistently in patient protocols: NMN.

She did what she always does — read the studies herself.

She went through the trials, looked at the data, confirmed what was hype and what wasn’t. And once she was comfortable with the research around NMN as a precursor to NAD+, she started supplementing personally. Not because it was trendy. Because the evidence made it worth it as an act of long-term self-care.

Meanwhile, I was prying out information from her on her new longevity protocol. 

And if I’m honest, I’m not great at opening vitamin jars every morning. My electrolytes had already become a ritual. I wasn’t skipping those. They were automatic. Mix, shake, drink, go.

So the idea was simple:

If NMN was something worth taking daily — and electrolytes were something I was already taking daily — why not combine them?

Two birds. One stick.

Hydration for the paddle out.
Cellular support for the decades ahead.

BAASED was built from that intersection.

700 mg sodium because casual doses weren’t cutting it.
Magnesium and potassium because full-spectrum replacement matters.
250 mg NMN because the long game isn’t optional — it’s the point.

The cramps haven’t been hanging around much lately.

And more importantly, there’s a bigger motivation behind it all.

I don’t care about “anti-aging.”

I care about paddling out at 60.
Climbing at 70.
Still punching through tough sets long after most people have decided to slow down.

This isn’t about living forever.

It’s about refusing to fade.

BAASED started with a locked-up calf in cold water.

It became a daily ritual for staying ready — for the next set, and for the next few decades.